About
One household.
Seven channels.
Twelve years.
It started with recipes filmed in a home kitchen in 2014. Seven channels and two languages later, nothing has been outsourced — the writing, the shooting, the editing and the face on camera are all the same family.
Cooking is my love language.
Shubha started Ruchi Paakashaale in 2014 so that people who would rather cook at home than order in had somewhere to find ideas. The audience grew past recipes — into her home, her kitchen, her parenting, and eventually a piece of village land she and her husband bought and planted.
Maya Loka became the second home for all of it: family vlogs and the honest side of parenting, fashion and beauty, fitness and wellness, kitchen tips, and family travel. Her two children, Adyata and Deeru, are in the videos — the advice comes from what actually worked at home, not from a script.
None of it is outsourced. The writing, the filming, the editing and the face on camera are the same household.
How it grew
Each channel was opened because the audience of the last one asked for something the last one could not hold.
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2014
Ruchi Paakashaale
Kannada home cooking, filmed in her own kitchen. Quick recipes, kitchen tips, remedies — the channel that started everything, and still publishing today.
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2017
Chittamma Telugu Vlogs
The same recipes, retold in Telugu. It opened a second language for the network long before that looked like a strategy.
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2018
Maya Loka
Beauty, home and lifestyle to begin with, then the family itself — travel, parenting, fitness, the ordinary week. It became the largest channel in the network, at 2.9 million subscribers.
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2019
Cakes & Bakes Paakashaale
Baking asked for its own place: cakes, cookies and bakery-style snacks, made with an oven and without one. The same year the children got a channel of their own, Adya and Deeru.
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2020
Maya Recipes ಕನ್ನಡ
A second Kannada recipe channel, now at 85,000 subscribers.
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2023
My Village Life India
A dry, unused piece of land became a farm — thousands of trees, fruit, vegetables and herbs, grown organically, cooked on camera. Fifty films have drawn 624 million views and a million subscribers.
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2026
Where it stands
Seven channels in two languages: 5.2 million subscribers, 1.4 billion lifetime views, 3,491 videos published, and a schedule that puts out video most days of the week. Alongside them, a UGC account, a lunch-box brand and a course for creators.
What we make
Family & parenting
Long-form Kannada vlogs — a real day, start to finish, children included. Where most of the network's watch time sits.
Food, cooked and baked
Recipes built for a working household — ten-minute lunch boxes, food children will actually eat — and bakery-style cakes and cookies from a home kitchen, increasingly without maida, refined sugar or oil.
Fashion, beauty & fitness
Hauls and styling for real Indian wardrobes, skincare that suits Indian skin, and fitness and wellness habits that survive a busy week. Most brand work lands here.
Farm and village life
Planting, harvesting and cooking on the family's own land — the slowest films on the network, and the most watched per film.
Brand partnerships
Work with us
Beauty, baby care, pharmacy, jewellery, appliances and apparel brands have run campaigns across these channels. Tell us the product and we will tell you which channel it belongs on.