Kannada video network · Mysuru, India

ಮಾಯಾ ಲೋಕ ಮೀಡಿಯಾ

One creator.
One family.
5.2 million subscribers.

Maya Loka Media makes video in Kannada and Telugu for 5.2 million subscribers — daily life with the family, home cooking, baking, and a farm we planted on dry land. All of it made by one household in Mysuru, and followed by another 1.2 million on Facebook and Instagram.

5.2M Subscribers
1.4B Lifetime views
3,542 Videos published
7 Channels

Counts read from the YouTube Data API on 23 September 2026.

Four channels carry it.
Three more sit behind them.

Each channel has its own viewer and its own tone. A product that belongs on one of them usually does not belong on the others — which is the useful part for a brand.

Flagship Still from a recent Maya Loka family vlog

Maya Loka

@mayalokakannada
2.93MSubscribers
676MViews
1,896Videos

Daily life with Shubha, Adyata and Deeru — family vlogs, parenting that doesn't perform, fashion and beauty, fitness and wellness, kitchen tips, and family travel.

Watch on YouTube
12.5M views per film Still from My Village Life India, filmed on the family farm

My Village Life India

@MyVillageLifeIndia
1MSubscribers
626MViews
50Videos

A dry piece of land, thousands of trees planted by hand, and traditional food cooked from what grows there. Fifty films — and 626 million views of them.

Watch on YouTube
Cooking Still from a Ruchi Paakashaale recipe video

Ruchi Paakashaale

@CookwithShubhaSharon
693KSubscribers
91MViews
955Videos

Everyday Kannada home cooking, running since 2014 — ten-minute lunch-box recipes, kitchen organisation, and the remedies people ask for in the comments.

Watch on YouTube
Baking Still from a Cakes and Bakes Paakashaale baking video

Cakes & Bakes Paakashaale

@cakesbakespaakashaale3858
438KSubscribers
30.6MViews
194Videos

Bakery-style cakes, cookies and street food made at home — with an oven and without one, and increasingly without maida, sugar or oil.

Watch on YouTube

Instagram

Reels, hauls
and collabs

Short-form video across three accounts — product reels, hauls, and the comment-to-link drops that move stock. @mayalokakannada carries 249K followers on its own, and @mayalokafinds exists purely for product work.

Six recent reels from @mayalokakannada. Tap any of them to open it on Instagram.

The audience is not only on YouTube

The channels run Facebook pages and Instagram accounts alongside them, plus Maya Loka Finds, a dedicated UGC account. Counted with YouTube, the network reaches 6.4 million followers.

Facebook

910KFacebook followers

Led by Maya Loka at 506K and Ruchi Paakashaale at 373K — on Facebook the cooking audience is nearly as large as the flagship.

Instagram

288KInstagram followers

Mostly Maya Loka at 249K, plus Ruchi Paakashaale and the Maya Loka Finds UGC account, where reels and hauls run.

All platforms

6.4MTotal following

5.2M YouTube subscribers plus 1.2M on Facebook and Instagram. Read on 23 September 2026.

What a campaign here looks like

Audience

Kannada households

Families in Karnataka who watch in their own language — the viewer who cooks, shops for the house and decides what the family buys.

Formats

Ten ways in

From a film built entirely around the product to a single story — booked one at a time or as a package. The full menu is below.

Production

Made in-house

Written, shot and edited by the family in Mysuru. No agency in the middle, and the person on camera is the person you are talking to.

Placement

Matched to the channel

Fashion, beauty and fitness go to Maya Loka, food to Ruchi Paakashaale, bakes to Cakes & Bakes, anything rooted in land and tradition to My Village Life — and a Telugu campaign to Chittamma.

Ways to collaborate

Ten ways to work together, singly or as a package. Every one is made by the same household — the person you brief is the person on camera.

Brands we have made work for

More than a hundred brands so far — beauty, baby care, pharmacy, jewellery, appliances, apparel. Products that fit a Kannada household, placed in the channel where that household already watches.

Amazon
Nestasia
Lakmé
Mamaearth
Himalaya
The Derma Co
Aqualogica
Purplle
MedPlus
Dr Sheth's
DermDoc
Faces Canada
Good Vibes
Ayuga
Clariteens
The Element
BBlunt
Mylo
LuvLap
Popees
Shyaway
Agaro
Alps Goodness
P.C. Chandra Jewellers
Amrith Noni
Millex
Staze
FRND
MecTURING
Dr. Fixit

A selection — the full client list is available on request.

Shubha, founder of Maya Loka Media

The person on camera

I've always dreamed of living in a small village surrounded by nature.

"I'm Shubha. Maya Loka started as my digital home — a place for the ordinary parts of a day that nobody films. It grew into seven channels, still run from one house in Mysuru: our routine with Adyata and Deeru, the food that comes out of a working kitchen, the habits that survive a busy week, and the travel we do as a family."

Twelve years on, it is still filmed at home and still in Kannada.

Read the story

Brand partnerships

Tell us the product.
We'll tell you which channel it belongs on.

Integrated segments inside long-form vlogs, dedicated recipe features, shorts and reels, storefront hauls. If a product doesn't suit any of these audiences, we will say so — that is why the ones we do run keep working.

Business enquiries only. For anything else, the comments on the channels are read every day.