Kannada video network · Mysuru, India
ಮಾಯಾ ಲೋಕ ಮೀಡಿಯಾ
Maya Loka Media makes video in Kannada and Telugu for 5.2 million subscribers — daily life with the family, home cooking, baking, and a farm we planted on dry land. All of it made by one household in Mysuru, and followed by another 1.2 million on Facebook and Instagram.
Counts read from the YouTube Data API on 25 August 2026.
Each channel has its own viewer and its own tone. A product that belongs on one of them usually does not belong on the others — which is the useful part for a brand.
Daily life with Shubha, Adyata and Deeru — family vlogs, parenting that doesn't perform, fashion and beauty, fitness and wellness, kitchen tips, and family travel.
Watch on YouTube
A dry piece of land, thousands of trees planted by hand, and traditional food cooked from what grows there. Fifty films — and 624 million views of them.
Watch on YouTube
Everyday Kannada home cooking, running since 2014 — ten-minute lunch-box recipes, kitchen organisation, and the remedies people ask for in the comments.
Watch on YouTube
Bakery-style cakes, cookies and street food made at home — with an oven and without one, and increasingly without maida, sugar or oil.
Watch on YouTubeShort-form video across three accounts — product reels, hauls, and the comment-to-link drops that move stock. @mayalokakannada carries 228K followers on its own, and @mayalokafinds exists purely for product work.
Six recent reels from @mayalokakannada. Tap any of them to open it on Instagram.
Families in Karnataka who watch in their own language — the viewer who cooks, shops for the house and decides what the family buys.
Integrated segments inside a long-form vlog, a dedicated feature or recipe built around the product, shorts and reels, and storefront hauls.
Written, shot and edited by the family in Mysuru. No agency in the middle, and the person on camera is the person you are talking to.
Fashion, beauty and fitness go to Maya Loka, food to Ruchi Paakashaale, bakes to Cakes & Bakes, anything rooted in land and tradition to My Village Life — and a Telugu campaign to Chittamma.
Nothing here is a mock-up — these are real films, newest first across the channels. Refreshed .
😤Anger of Mother | Lost my Patience
🤤ಹತ್ತೇ ನಿಮಿಷದಲ್ಲಿ ಲಂಚ್ ಬಾಕ್ಸ್ ರೆಡಿ! ಪುಂಡೆ ಸೊಪ್ಪಿನ ರೈಸ್ ಹೀಗೆ ಮಾಡಿ ನೋಡಿ
😥The Guilt of Mother | Balanced Bites
🤔ಇಷ್ಟು ವರ್ಷ ಬರ್ದೇ ಇರೋರು ಇವಾಗ ಯಾಕೆ ಬಂದ್ರು? ಕೊನೆಗೂ ಮನೆಗೆ ಅಪ್ಪ ಬಂದೇ ಬಿಟ್ರು!
Happy Independence Day to all | My Village Life | 2026 Celebrations
🥬ಇತರ ರೈಸ್ ಒಮ್ಮೆ ಆದ್ರೂ ತಿನ್ನಲೇ ಬೇಕು! ಮಕ್ಕಳ Lunch Box ಖಾಲಿಯಾಗೋದು ಗ್ಯಾರಂಟಿ! Healthy Palak Corn Rice
Beauty, baby care, pharmacy, jewellery, appliances, apparel — products that fit a Kannada household, placed in the channel where that household already watches.
Three other things run out of the same house, and all three matter to a brand deciding what to buy.
A separate account built for product-first content — reels shot for the brand, comment-to-link selling. 9.8K on Instagram, 3.6K on Facebook. When a campaign needs UGC rather than a placement inside a vlog, it goes here.
Own productA stainless-steel, plastic-free lunch box the family designed and sells direct — made in India, in two sizes, shipped from their own store. We know what converts with this audience because we sell to it ourselves.
TeachingA paid course for Kannada creators on building a channel, taught by Shubha — which puts the network in front of the next set of creators, not only viewers.
The person on camera
I've always dreamed of living in a small village surrounded by nature.
"I'm Shubha. Maya Loka started as my digital home — a place for the ordinary parts of a day that nobody films. It grew into seven channels, still run from one house in Mysuru: our routine with Adyata and Deeru, the food that comes out of a working kitchen, the habits that survive a busy week, and the travel we do as a family."
Twelve years on, it is still filmed at home and still in Kannada.
Brand partnerships
Integrated segments inside long-form vlogs, dedicated recipe features, shorts and reels, storefront hauls. If a product doesn't suit any of these audiences, we will say so — that is why the ones we do run keep working.
Business enquiries only. For anything else, the comments on the channels are read every day.
The audience is not only on YouTube
The channels run Facebook pages and Instagram accounts alongside them, plus Maya Loka Finds, a dedicated UGC account. Counted with YouTube, the network reaches 6.4 million followers.
915KFacebook followers
Led by Maya Loka at 498K and Ruchi Paakashaale at 373K — on Facebook the cooking audience is nearly as large as the flagship.
263KInstagram followers
Mostly Maya Loka at 228K, plus Ruchi Paakashaale and the Maya Loka Finds UGC account, where reels and hauls run.
6.4MTotal following
5.2M YouTube subscribers plus 1.18M on Facebook and Instagram. Read on 25 August 2026.